Fashion E-commerce User Experience Enhancement

R3 CONCEPT DESIGN is looking to enhance the user experience of its fashion e-commerce platform. The current website has a basic design and functionality, but the company aims to improve customer engagement and conversion rates. The project involves analyzing the existing website, identifying areas for improvement, and proposing design and functionality enhancements. The goal is to create a more intuitive and visually appealing user interface that aligns with current fashion industry trends. Learners will apply their knowledge of web design, user experience principles, and e-commerce strategies to develop a comprehensive plan. Key tasks include conducting user research, creating wireframes, and developing a prototype for the proposed enhancements. - Analyze the current e-commerce platform for usability and design issues. - Research current trends in fashion e-commerce and user experience. - Develop wireframes and a prototype for the improved user interface. - Present findings and recommendations to R3 CONCEPT DESIGN.