Business Vision, Exit Strategies and Implementation Plans

We are looking to work with student(s) to identify alternative pathways to achieve our long-term business goals. We would like the student(s) to dive deep into alternative business options and their related exist strategies. We would like to drill down each of the selected strategies into 10-year top-line action plans. For example, the recommended strategies could include all or some of the following: To sell the business profitably in the future To engage in partnerships who will take over the business To develop passive income streams To focus on specific services only and divest of others The student(s) are to develop a strategy document where the pros and cons of the various options are discussed and required actions are defined. A Milestone document for each of the plans would also be helpful to plan across a 10-year timeline. Additionally students should include resource plans and financial goals to each presented option.

Sales Strategy, Process and Metrics for Independent Consultancy

We are looking to work with students to identify new opportunities to achieve our business goals. This is mainly with focus on expanding on a recent student project to develop a Marketing Plan and prepare a practical Sales Strategy for Petra Mayer & Associates Consulting Inc. across multiple program offerings. The project scope ideally includes all of the following activities in the area of Sales: Sales Strategy across four different program streams from Corporate Consulting Services, services for Professional Advisors, Great Place To Work and GroYourBiz Advisory Forum. Implement an actionable process using the Agile CRM system Develop metrics and set up reporting Develop Scripts for LinkedIn messages and email Develop Sales Scripts for phone or online consultations The student(s) are to develop a scope document and implementation plan and set up an agency-like structure with regular "client" communication through regular virtual meetings during the implementation of this project

Marketing Plan and Implementation

We are looking to work with students to identify new opportunities to achieve our business goals. This is mainly with focus on marketing to position Petra Mayer & Associates Consulting Inc. in the market as an expert and generate high value leads. Develop a Strategic Marketing Plan Evaluate potential channels and develop consistent branding and positioning (e.g. social media channels, inbound links through PR opportunities and online profiles) Develop content (e.g. blog posts, lead magnets. video material, free resources) Implement website enhancements to provide access to these resources (opt-in pages, email automation) Identify and document the systems and processes for easy and effective continuation of these efforts by Petra Mayer & Associates Consulting Inc. after completion of the internship (e.g. Job description, team member selection, onboarding) As we are also working with another group of students for a Riipen project, the intern may be involved in coordinating efforts with those students. Some exposure to the consulting projects underway during the student's internship may be possible.

Marketing Plan and Implementation

We are looking to work with students to identify new opportunities to achieve our business goals. This is mainly with focus on marketing to position Petra Mayer & Associates Consulting Inc. in the market as an expert and generate high value leads. Develop a Strategic Marketing Plan Evaluate potential channels and develop consistent branding and positioning (e.g. social media channels, inbound links through PR opportunities and online profiles) Develop content (e.g. blog posts, lead magnets. video material, free resources) Implement website enhancements to provide access to these resources (opt-in pages, email automation) Identify and document the systems and processes for easy and effective continuation of these efforts by Petra Mayer & Associates Consulting Inc. after completion of the internship (e.g. Job description, team member selection, onboarding) As we are also working with another group of students for a Riipen project, the intern may be involved in coordinating efforts with those students. Some exposure to the consulting projects underway during the student's internship may be possible.