Digital Marketing - Marketing Materials

Our company provides a service that provides support to talented student-athletes who want to study and play their sport at the collegiate level. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Social Media Marketing Campaign

Our company provides a service that provides support to talented student-athletes who want to study and play their sport at the collegiate level. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Online Training Course Design

Our company provides a service that provides support to talented student-athletes who want to study and play their sport at the collegiate level. Our company provides regular training for our employees, so they are up-to-date on ethics and safety standards as well as changes within the industry. To make training more convenient, we hope to transform our training programs into online courses. We would like to work with students to determine what features and materials employees would find useful in an online training course. Based on this information, students can then recommend the platform that would be most suitable. Tasks include: Gathering relevant course design and content information from interviews / surveys with key stakeholders. Researching options for our online training platform. Assessing existing online training platforms and recommending the best platform for our course. Reviewing our existing training material and making recommendations. Assisting in designing the course and revising training material.

Promotional Video Creation

Our organization is passionate about helping talented student-athletes achieve their athletic and academic goals. We ​​want to increase awareness about our services. We would like to collaborate with students to create a promotional video. This will involve several different steps for the students, including: Familiarizing themselves with our brand, or services, our mission, and goals. Recording a presentation or screencast to raise awareness of our company/service. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.