SEO and Social Media Strategy

We are a tech startup looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Newsletter Development

Our organization is deeply committed to advocating water safety. We aim to heighten awareness regarding the crucial importance of ensuring safety in and around water. We are seeking collaboration with students to co-create and distribute a newsletter championing our cause. The engagement will encompass various stages for the students, such as: Conducting in-depth background research on the cause. Brainstorming diverse topics for each newsletter issue. Crafting materials for publication and incorporating revisions based on feedback. Proofreading newsletter drafts and suggesting areas for enhancement. Additional steps in the process may involve: Recommending alternative strategies to boost awareness about our cause.

Website Development

SwimNGo is a tech startup that advertises various services online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, WordPress, etc. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and generating ideas with feedback.

Scrum Master Assistant

Details : We are looking for students to act as a Scrum Master Assistant in making sure that teams value their agile behaviours while managing the other parts of necessary projects. Students will support the Scrum Master in their daily tasks such as managing team needs and clearing obstacles to ensure the team can complete their tasks with little problems. Project will be split into 4 sprints totalling 80 hours completed within 8 weeks time Sprint 1: Students will observe scrum master and have opportunities to understand their role and responsibilities while asking questions Sprint 2: Students will take over the events and ceremonies as acting Scrum Master with guidance of the actual Scrum Master. Sprints 3&4: Students will continue to iterate and hone their craft as Scrum Master under the guidance of the actual Scrum Master.

Mobile App Development

Our company is currently developing a prototype for a native mobile application version of our current web-based product. We have a significant amount of web traffic to our service and would like to capture some of that user activity through a mobile application. We would like a group of students to design a prototype mobile application for our current web based product. This will involve: Conducting background research of existing web application for the product. Identify key areas of our current product and how they might translate to a mobile application. Learning the fundamentals of React Native. Learn and use various software design tools. We strongly recommend students learn how to use Figma as it is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.