Content Creation

We are looking to engage our current audience and showcase our business to drive additional sales. Our existing marketing and promotion strategy has been to highlight the benefits of coworking and remote work by showcasing our CoMotion on King office spaces. We have used blog content, social media channels like instagram and facebook, and have leveraged short teaser videos located on our website and shared through existing social channels. Students should be prepared to: Plan and create video content for social platforms. Content should be brand focused and include company promotion, client highlights and testimonials and other related content. Showcase benefits of the shared economy Create written social media content Create written blog content Utilize CoMotion's podcast/video studio to interview entrepreneurs and business owners for video series, and content for Youtube and social media.

Market Research for Second Location

CoMotion on King is a 10,000 square foot coworking space in downtown Hamilton. Our primary clients are micro/small businesses (less than 10 employees per organization), contract and remote workers, and hybrid employees that work for larger firms. We are looking to expand our current organization into a second location and would like to appeal to clients who currently promote or are looking to establish a hybrid work model for their employees. Our second location is approximately 5000 square feet with established offices, expanded shared office spaces, small board rooms, located near a highway with dedicated parking. The goal is to create a second location that larger organizations that are moving to a hybrid working model and offer their employees a part time space that can be used for in-person meetings, collaboration/brainstorming areas, and opportunities to network. Students should be prepared to: Conduct market research to target larger organizations who would be interested in our space as a secondary overflow or hybrid office environment for their existing workforce Identify and research the needs for organizations to consider using our secondary space Create an analysis of current or potential organizations within the Greater Toronto Hamilton area - driving radius of 90 minutes from Hamilton Assistance in providing a marketing strategy, content and copy to attract these clients