SEO, Social Media Strategy and AI Inclusion

Our team is looking to take our social media presence to the next level in order to drive traffic to our website and social media pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audiences while following the content calendar. Youth and adults are included. Template creations for sustainable social media marketing by the company once the project is complete Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends Using AI interfaces (ex. ChatGPT) to assist with critical writing and scripts for marketing to our target markets

Social Media Strategy and Google Ads Monitoring

The main goal for the project is to create a comprehensive social media strategy for OnTapp, including content creation and posting on Instagram and Facebook. Additionally, the project will involve monitoring and optimizing Google ads to maximize their effectiveness in reaching the target audience. This will involve several different steps for the learners, including: - Conducting a thorough analysis of OnTapp's target audience and competitors on social media platforms. - Developing a content calendar for Instagram and Facebook, including post ideas and scheduling. - Creating engaging and visually appealing posts for both platforms. - Monitoring and analyzing the performance of Google ads, making adjustments as needed to improve results. - Providing regular reports on the effectiveness of the social media strategy and Google ads.