SEO and Social Media Strategy

We are a tech startup looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Website Development

SwimNGo is a tech startup that advertises various services online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, WordPress, etc. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and generating ideas with feedback.

Competitive Analysis

Our company has been serving our customers efficiently. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Recommending how our company can differentiate itself through the different services and messaging.

Website Development 2

SwimNGo is a tech startup that advertises various services online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Collaborating with cross-functional teams to understand project requirements, provide technical insights, and contribute to the overall success of the project. Implementing security best practices to safeguard data and protect against potential vulnerabilities. Bonus steps in the process would also include: Testing prototypes with customers and generating ideas with feedback.