Media Relations Practicum

DUTIES & RESPONSIBILITIES: Responding to requests for information release or press conference from the media or designating a spokesperson or source of information. Establishing and maintaining relationships with consumer, community, employee, and public interest groups. Writing press releases and other media communications to promote clients. Planning or directing the development of programs to maintain favorable public and stakeholder views of the organization's agenda and accomplishments. Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences. Updating and maintaining Web content. Conferring with managers to identify trends and group interests and providing advice on business decisions.

Level 2 - Social Media Intern

Ready to amplify your social media impact and elevate your online presence? If you're an expert in this specialized domain, we extend an invitation to explore the opportunity of joining our distinguished team of highly skilled professionals. As an intern, you'll take charge of managing our social media platforms, navigating through Instagram, TikTok, and Facebook. Your responsibilities will include delving into market research data, collaborating with team members, and contributing to the creation of strategically timed promotional campaigns—maximizing our impact during key events like holidays.

Calling Campaign

The primary objective of this project is to strategically connect with key personas in target industries for each of our products, showcasing our innovative emotion analytics solutions designed to significantly improve user experience on websites. Establish direct communication through phone calls to convey the benefits of our emotion analytics solutions and secure follow-up meetings or discussions.

Digital Marketing Strategy for Jessica De Castro & Co

The main goal for the project is to grow the online presence of Jessica De Castro & Co through a comprehensive digital marketing strategy . This will involve creating a social media plan, implementing SEO optimization, and more to increase brand visibility and engagement. The company is currently undergoing a major rebranding with an official launch planned for late April 2024, so this will be a major piece in making the launch a success.

Sales, Social Media, and Marketing Project (2025)

The primary goal of this internship project is to enhance the organization's market presence and sales through strategic social media campaigns and targeted marketing initiatives. Interns will be tasked with developing and executing key components of a comprehensive marketing plan, focusing on increasing brand awareness, engaging with the target audience more effectively, and driving sales growth. By the end of the project, students are expected to have made significant contributions to components of the marketing and sales plan. Final deliverable includes: They are asked to submit a document summarizing their findings, strategies employed, and their contributions towards achieving the project's objectives.