HPCO Marketing Strategy Project
The main goal for the project is to develop and execute a marketing strategy for various HPCO products and services, including online education and hospice services. This will involve several different steps for the team, including: - Conducting market research to understand the target audience and their needs. - Developing a comprehensive marketing plan that includes online and offline strategies. - Creating promotional materials and content for the various products and services. - Implementing and executing the marketing plan across different channels. - Monitoring and analyzing the effectiveness of the marketing strategies and making adjustments as needed.
Grief and Bereavement Indicators Development Project
The main goal for the project is to support the development of new grief and bereavement indicators to add to the hospice quality measurement platform for Hospice Palliative Care Ontario. This will involve several different steps for the project team, including: - Researching existing grief and bereavement indicators used in hospice care. - Collaborating with healthcare professionals and bereavement experts to understand the specific needs and challenges in Ontario. - Developing new indicators that are sensitive to the cultural and social diversity of the population in Ontario. - Testing and validating the new indicators to ensure their effectiveness in measuring the quality of hospice care in relation to grief and bereavement support.
Literature Review on Grief and Bereavement Indicators
The main goal for the project is to conduct a literature review on grief and bereavement indicators, specifically focusing on hospice palliative care. This will involve several different steps for the students, including: Developing search terms and inclusion and exclusion criteria Identifying relevant databases to search Reviewing literature on grief and bereavement indicators Analyzing and synthesizing the findings from the literature review Writing an annotated bibliography describing the included studies
Making Hospice Palliative Care Research Accessible
The overarching objective of this project is to make hospice palliative care research being done by experts accessible to all audiences with the goal of promoting the practical use of research knowledge. The specific objective is to identify recent hospice palliative care research articles that are relevant to the membership of HPCO and write lay summaries of the article for inclusion in our "member's e-newsletter" and publication on our website (https://www.hpco.ca/research/).
HPCO Reporting Dashboard Project
The goal of this project is to develop a reporting dashboard to visually display established operational indicators from all HPCO departments. This will involve several different steps for the students, including: - Identify data sources from all HPCO departments. - Designing a dashboard to visually display the data. - Developing a dashboard with interactive features. - Testing the dashboard and making improvements based on user feedback.
Making Hospice Palliative Care Research Accessible
The overarching objective of this project is to make hospice palliative care research being done by experts accessible to all audiences with the goal of promoting the practical use of research knowledge. The specific objective is to identify recent hospice palliative care research articles that are relevant to the membership of HPCO and write lay summaries of the article for inclusion in our "member's e-newsletter" and publication on our website (https://www.hpco.ca/research/).
Research and Writing Opinion Articles on Hospice Palliative Care in Canada
The main goal of this project is to research and write opinion articles about various topics related to hospice palliative care in Canada. This will involve several different steps for the students, including: - Researching and understanding the current landscape of hospice palliative care in Canada. - Identifying key topics and issues related to hospice palliative care in Canada. - Writing opinion articles on these topics and issues. - Ensuring the articles are well-researched and accurate.
Graphic Design (Virtual)
Our organization has a virtual project opportunity for 1 graphic design student to support the design of a social media campaign to promote "awareness days/weeks/months" relevant to HPCO. Relevant awareness days/weeks/months may include: International Volunteer Day, National Bereavement Day, National Caregivers Day etc.
Develop Marketing Plan (Health) - Virtual
Our organization has a virtual opportunity for 1 marketing student to support the development and execution of a marketing plan for our educational offerings. The potential market includes health care provider organizations and associations. All work will be completed virtually. One of the roles of HPCO is to promote education pertaining to hospice palliative care services for health professionals, volunteers and the general public. To this end, we have developed a new palliative care education program for personal support workers, called PACE for PSWs, to improve skills and caregiving abilities. Additionally, HPCO has developed a Volunteer Training Curriculum that can be used to train volunteers supporting palliative care patients. Both programs are available for use by external organizations for a fee.
Graphic Design (Virtual)
Our organization has a virtual project opportunity for 1 graphic design student to support the design of a social media campaign to promote "awareness days/weeks/months" relevant to HPCO. Relevant awareness days/weeks/months may include: International Volunteer Day, National Bereavement Day, National Caregivers Day etc. Background: HPCO is an association whose members are hospice organizations and palliative care providers (nurses, physicians, social workers and others) working in a variety of settings (hospital, long-term care, home care etc). Deliverables: Working with an existing calendar of relevant "awareness" days/weeks/months, develop social media content to acknowledge these days. HPCO currently uses Facebook, Instagram, Twitter and LinkedIN to communicate with various stakeholder groups according to an established algorithm. Skills and Experience: Experience using a style guide Graphic design skills Access to graphic design applications Interest in hospice or health care