Marketing outreach and Content Creation

Number of positions available: 5 ( individually or in a team) The ReFrame Team is looking for a creative and detail-oriented individual(s) who want to help create innovative marketing campaigns to reach key decision-makers at different companies across Canada. We need a marketing strategist for our company to speak to our services in Group Benefits, Insurance, Wealth Management and Financial Literacy. This role entails creating and managing social media marketing campaigns, creating engaging content, outreach, branding, and more. This is an incredible opportunity to work with a purpose-driven B-Corporation to use their business as a force for good. You will be reaching out to various organizations and individuals across multiple platforms. If you are a confident, creative, detail-oriented, and organized self-starter who has an interest in social media and marketing outreach, then this role is for you. We anticipate this project could be undertaken by an individual student (80 hours) or a team of students from 2-5 individuals (160-400 hours). Based on group size, the implementation and planning of tactics will be increased and allow for further collaboration and ideation in the marketing strategy. Getting started: To kick the project off we will ask student(s) to facilitate a marketing audit to better understand where The ReFrame Group is currently sitting in the market among competitors (direct & indirect). From there we will look for recommendations in marketing outreach and tactics which will then be implemented by the student(s). This project will include: · Facilitating an audit of existing marketing strategy to act as a base for which recommendations and tactics can be build from · Crafting marketing strategy including recommended tactics such as: digital marketing strategy (SEO, Google Ad Words), social media content calendar, · Outreach to relevant associations for partnership and collaborative opportunities within the HR community · Content creation for social media channels through Adobe photoshop, Canva, etc. · Social media management and growing the engagement through social channels such as Facebook and LinkedIn · Getting backlinks for the ReFrame website through thought leadership pieces and partner sits Qualifications & Skills: · Exceptional communication skills (verbal and written) · Attention to detail & willingness to learn · Confidence to provide recommendations and speak to the service offering of the ReFrame Group (once integrated with the team and product offerings) · Proficient in social media channels (Instagram, Facebook, LinkedIn, Twitter, etc)

Data Analysis & Dashboard creation

Positions available: five students We’d like students to help analyze our datasets to draw helpful insights. From this analysis, we hope to not only improve our processes and understanding but also gain insights that will greatly enhance our strategy. These insights will be directly related to business outcomes. Here are some of the topics we’d like students to explore throughout this project: Improve pricing and risk selection Identify trends and potential predictive mitigation strategies Develop more sophisticated products and pricing models Dashboard creation. create dynamic dashboards representing the business KPIs using the software tools we use in-house or free software.

Financial Planning Intern - Admin

This project involves providing assistance to a financial planning firm to integrate client databases. The project will begin by: inputting all client information into software And then will require attention to detail for the following: ensuring the client information is complete and accurate ensure the clients are entered into the company database with all relevant data if there are discrepancies - reach out to lead advisor for support on next step review the systems, procedures and practices for improvement and efficiencies

Administrative & Booking Coordinator

We are looking for students to manage the guest/speaker applications and media booking calendar for Season 2 of our virtual media platform, EVes Collecive, a division of Hip Lives o Contact Owners desired guests and utilize the International Professional Womens platform we are members of *offer suggested women in leadership o Review and modify the Guest Kit and Email intake for bios/pics o Create templates for Season 2 guest announcements o Create content/copy relevant to the Season 2 theme "BELIEVE" o Review and modify the Sponsorship deck with the owner o Brainstorm Born to Bloom special Guests and topics for monthly LIVE in Garden of We’Eden o Brainstorm ideas for contesting, cross promotions blogs and other media networks to align with

Digital Content Creation

I need help enhancing my brand online! I want people to know who I am, how I help, and ultimately get prospects to invest time and money to work with me. I’m looking for a student to help me curate, develop, and implement strategies to increase awareness and nurture engagement. Based on my goals, we are looking for the student to work on the following: Website completion Using an existing Square Space template, the student will help me complete a simple but effective website for prospective clients. I’d like the student to help me optimize the website for calendar management, using my Acuity online scheduler, for both prospective and existing clients. LinkedIn as a marketing tool I’m looking for a strategy to blend my personal and business LinkedIn pages for maximum effect. Content Development I have a library of content, but it’s incomplete and/or disorganized, so it’s not useful the way it is. I’d like someone to help me develop this content, which could include some content creation/writing. This could develop into a social media strategy, be added to the website, and/or used in the development of marketing materials Other marketing-related tasks Based on the status of the above-mentioned tasks, the student and I can discuss what other areas could be addressed. I’m open to strategizing and being flexible based on my needs and the student’s strengths/interests.

CRM Management & Research Project

ABOUT COMPANY: Beyond Board is a highly curated and exclusive community of board members and board eligible executives. We bring together today's most impactful leaders for peer-to-peer networking, renowned thought leadership, and board opportunities. We are reinventing recruiting through community with a mission to bring more diversity to boards and executive leadership. PROJECT SUMMARY:* As we have a community of high profile individuals, it is important that we maintain accurate contact and career information on them. We need help cleaning out and accurately inputting information to our contacts profiles in our CRM (Hubspot). Below is the list of information we would need: 1. Headshot (pull from LinkedIn profile) 2. Location (pull from LinkedIn profile) 3. Current Title (pull from LinkedIn profile) 4. Current Company (pull from LinkedIn profile) 5. Current Board Held (if applicable and pulled from LinkedIn) 6. LinkedIn link 7. Gender (assumed from LinkedIn profile) 8. Minority (assumed from LinkedIn profile) 9. Identify whether they are an executive / director (based on title in LinkedIn, can explain more) We will help provide any additional training that would be needed. PROJECT MENTOR NAME: Vanessa Diaz EMAIL ADDRESS/ADRESSE E-MAIL: vanessa@beyondboard.co