SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Keyword Research:  Identify the most relevant search terms that our target audience is using. SEO Strategy:  Analyze the current SEO landscape to determine the steps needed for our company to rank on the first page of Google. Content Calendar Creation:  Develop a content calendar to maximize the timing of posts across social media platforms. Content Creation:  Design and create engaging social media posts (including videos and posts for Facebook and Instagram) that utilize the identified SEO keywords. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Data Analysis

The objective of this project is to leverage data analysis to uncover key financial market trends and deliver actionable insights that support decision-making within our company. Students will be responsible for analyzing large datasets from various financial sources, cleaning and structuring the data, and performing statistical analysis to identify patterns, trends, and anomalies in the data. By the end of the project, students will present a comprehensive report summarizing their findings and offering strategic recommendations.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Keyword Research: Identify the most relevant search terms that our target audience is using. SEO Strategy: Analyze the current SEO landscape to determine the steps needed for our company to rank on the first page of Google. Content Calendar Creation: Develop a content calendar to maximize the timing of posts across social media platforms. Content Creation: Design and create engaging social media posts (including videos and posts for Facebook and Instagram) that utilize the identified SEO keywords. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Market Research

Our company operates within a highly competitive industry, offering a wide range of digital services. To enhance our market position and better serve our customers, we are seeking students to conduct a comprehensive market research and competitive analysis. The goal is to gain a deeper understanding of our target market, industry trends, and competitors in order to develop strategic recommendations that can set us apart. Students will engage in the following activities: Company Analysis: Familiarize themselves with our company’s products, services, and brand values. Target Market Research: Conduct research on our target audience, including demographics, buying behavior, and market potential. Industry Research: Analyze the current market landscape, identify trends, and assess growth opportunities. Competitive Analysis: Research key competitors, evaluate their strengths and weaknesses, and identify opportunities for differentiation. Strategic Recommendations: Based on the research, propose strategies to enhance our company’s positioning, improve our products/services, and optimize our brand presence.