Cybersecurity for Climate Organization

The main goal of this project for Re_Generation is to enhance our organization’s cybersecurity. Our aim is to safeguard sensitive documents, separate personal and work accounts, and establish robust security protocols for remote work. This will be a meaningful opportunity.

Marketing Research for a Clean Economy in Canada

Re_Generation is building a movement of tens of thousands of young people across Canada who publicly pledge to work for employers that are accelerating the clean economy rather than enabling fossil fuel expansion. In February 2024, we will be launching a two-year long campaign (with $800,000 of annual budget) to raise awareness and excitement about Canada’s clean economy (including clean energy, green infrastructure, sustainable mobility, impact investing and other sectors) while simultaneously exposing the hypocrisy of the largest enablers of fossil fuel expansion in 4 key sectors (energy, finance, consulting/accounting, and marketing/public relations). We aim to provide young leaders with a platform to meet like-minded individuals, build skills, share knowledge, and take action to redirect the next generation of leaders towards building a cleaner and more just economy in Canada. While we are building an in-person presence, we also need to build a digital movement. Consequently, we plan on growing significantly our presence on Substack, Instagram and TikTok. We recently hired a full-time Creative Director, Director of Storytelling, and Graphic Designer, and are already in talks with many Canadian influencers. We will also create unique short documentaries on the clean economy to position ourselves more and more as the leading source of short documentaries (similar to the 20-30min ones by the Financial Times & Bloomberg on Youtube) on social and environmental issues for the next generation of leaders in Canada.

Data & Market Research and Data Management For Climate Action

Re_Generation is Canada's largest youth-led nonprofit re_thinking how the economy can better serve ecological and human wellbeing. Our mission is to accompany the next generation (18-30 years old) to re_imagine schools, re_purpose careers, and re_model companies. We created Canada’s largest  platform  to empower youth in sustainability and social impact. It is crucial to ensure that our resources are made accessible to most of Canada's young people. This is why we want to have enough strategic outreach to share these resources to impact as many people as possible and empower the next generation of leaders to shape the future they want to be part of.

Market Research for Social Media Expansion

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Re_Generation aims to re_imagine our schools, re_purpose our careers, and re_model our companies to be aligned with regenerative principles. We created Canada’s largest platform to empower youth in sustainability and social impact. The main goal of this project is to create a competitive analysis and growth strategy for the following three social media platforms: Tik Tok, LinkedIn, and Instagram. The project will consist of working on a competitive analysis of what other organizations are doing in this space, and what gaps they are not filling. Re_Generation does not currently have a Tik Tok account, but does have LinkedIn and Instagram accounts. This project also aims at understand the impact we have had to date, what we can learn from our analytics, and how to improve website traffic. We recommend one team focus on TikTok & Instagram given their similarities, and one team focus on LinkedIn, website traffic and impact measurement.