Digital Marketing Plan

Number of individual students required: 9 Project will be executed in phases and students will be able to complete it asynchronously while meeting project milestones. Phase 1: Training Phase (about 10-15 hours) Students will be provided with recommended training modules in the form of FREE e-courses which can be completed at their own pace and time. Areas focused aligns with our project: Social Media marketing, SEO, Content Marketing Students will provide a screenshot/certificate of completion. Phase 2: Project Execution Phase (about 40-45 hours) Students will submit a Strategic Plan by: Evaluating ideal customer profile and buyer personas within the customer profile. Evaluating recent successful user-generated campaigns, preferably in our industry. Selecting a primary social media channel for our campaign and suggesting/creating unique posts. Developing a campaign plan including Content, hashtag, and messaging. Creating a content calendar and a set of content for the duration of the campaign. Optional/additional deliverable for the project: Evaluate and improve our website's SEO. Through this campaign, we hope to increase our leads and brand awareness and drive sign-ups on our website. The submission would be a combination of a strategic plan in the form of a PDF and marketing content in the form of jpeg images . Bonus points for using your social media platforms to tag us! Phase 3: Reflection and Review (about 10 hours) We want to hear about how our training modules of FREE e-courses helped you during the Project Execution Phase. Students are asked to submit a PDF report in a proper format , which includes: A separate 150-200 word review of how every included e-course within our training module helped you create a digital marketing strategy (i.e how much job assistance was provided by individual e-courses) during the Project Execution Phase. This part should focus on the relevance of individual e-course in relation to the Project Execution Phase (be sure to mention if it didn't necessarily help). Rate every e-course and the "job assistance" provided by them to successfully executing the project in phase 2 (how many stars out of 5?) 50-100 word summary of pros and cons of every e-course. A general rating for every e-course (how many stars out of 5?). Difficulty level of every e-course (how many stars out of 5?).

Project or Internship - Brand analysis

Positions available: 3-4 (individual or as a team) Being ten years old as an organization, we would like to conduct a review of our brand to understand how our target audiences resonate with our work. Our goals for the project are: To understand how we can better communicate our impact to potential program participants; How our brand (colours, name of the organization and of our programs, slogans, etc) resonate with our audience of young changemakers in our three market segments (under 18, 18-25, 25+), plus our potential donor base. What changes could be made to refresh our brand and better help us articulate the impact we'd like to see in our work. We will provide access to previous research projects and program participants for interviews and other statistics and reports we have available. If an internship, we will provide: Shadowing opportunities to see how our program works; Regular check-ins to provide feedback on project direction; Supports and resources to implement the intern's plan, with the intern as the project lead

Hiring Consultancy

In the past, we have had challenges hiring and retaining top-quality talent. We would like to develop a system to effectively build our workforce. Working with students, we want to overhaul our hiring practices and implement structures best practices. Students should be prepared to: Evaluate our current recruitment and selection procedures. Develop hiring systems and processes, based on best practices and our organizational needs. Consider the use of psychometric tests, assessment exercises, and standardized interview practices. Present a revised hiring methodology for our organization to adopt, with references

Digital Marketing Agency Opportunity

Tiny Planet Digital (TPD) is able to offer a virtual internship opportunity for 4 BIPOC students part of the Level Up Program . The primary focus for the student will be: Content management - Centralize content calendar for efficiency and tracking (Facebook, Instagram, Twitter, LinkedIn, TikTok, Blog, Website) Social media growth - Finding innovative ways to grow TPD’s social media presence - increase following, engagement rates, and reaching new audiences within our niches (Facebook, LinkedIn, Instagram, Twitter, TikTok) Content diversification - Finding creative ways to produce content while following TPD’s centralized content strategy for all outgoing messaging. For example, TikTok videos, IG reels, IG live, podcasts and more. Our goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our agency's presence and capture greater market share. SEO Strategy & Recommendations - For the students to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. We will plan to communicate with our virtual intern(s) using these communication tools: Slack & Email Primary contacts : Lauren Castelino, Impact & Digital Marketing Strategist and Jonathan Holloway, Account Executive - Hotels and Tourism