Student Blog Project Proposal: Tasks and Objectives
Project Goal: The primary objective of this project is to have students create engaging and informative blog content that aligns with our brand, resonates with our target market, and contributes to our marketing objectives. This comprehensive approach ensures that students not only produce high-quality blog content but also understand our brand, target market, and the strategic aspects of blog marketing. The bonus steps provide an opportunity for students to showcase creativity and strategic thinking beyond content creation.
Digital marketing for both CAN and US
Search Engine Optimization – Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its organic search rankings – in other words, perform search engine optimization on a website. Search Engine Marketing – Understand the mechanics of paid search ranking. Create a search engine marketing campaign and evaluate its effectiveness. Make changes that will improve the campaign’s conversion rates. Online Advertising – Understand the various methods of online display advertising. Create a personalized online display ad campaign and measure its ROAS (return on ad spend). Web Analytics – Determine the appropriate KPIs for your website. Make appropriate recommendations to an e-Commerce website based on the conversion funnel. Email Marketing – Understand and implement best practices in marketing to a database of current and potential customers via email. Cross-platform content calendar with sample content developed.
Post-COVID US and Canada Marketing Strategy
Background: We are looking on ways to keep our customers engaged with our products in-store (drug, grocery) following slower activity during the COVID-19 pandemic The project focuses on building an online presence for our products in US and Canada (a cohesive strategy across B2C and online). This will encompass implementing 1. MailChimp newsletters, 2. defining social media and 3. finding an effective strategy to train multiple sales reps efficiently Our organization is able to offer a virtual internship opportunity for 3-4 Marketing students or teams The primary focus for the student will be: Marketing Communications - Implementing changes to newsletter, social media postings and in-store POP; create an integrated marketing campaign SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Expected outcomes / deliverables: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Email, Zoom, Phone Primary contact : LeiLani Kopp (Founder)