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Generative AI Prompt & Result Editing for Digital Marketing
BUA 4810-4815
Our students will be taught how to use Generative AI for over 50 business use cases and discuss how this tool will transform the future of work. The benefit to companies is that they will execute any of these needed use cases requested by the company, and then then teach your employees how to effectively use these tools. Examples are shown by the instructor's posts.on his LinkedIn profile from a 50-day challenge: Daniel Hall | LinkedIn .
High Point University Business Analytics Capstone Project
BUA 5065
Looking to elevate your organization, and bring it to the next level? Bring on students from High Point University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program/course will work with company provided data to answer questions pertaining the company concerns. They will utilize statistical methods to transform the data into insight for making better business decisions. This includes analytics in three broad categories of descriptive analytics, predictive analytics, and prescriptive analytics. Students will use Microsoft Excel and PowerBI software to produce their work.