Creating Business Profiles and Ad Campaigns

3 individual positions available The main goal of this internship is to learn about marketing and how these roles function in organizations. We are looking for a student to work with Minicards to create business profiles through our app for local businesses. The student will be creating interesting local business profiles and relevant ad campaigns on our GettinLocal App. The accounts will be created with a status of "Claim This Business", which will allow the actual business owner to take over the management of this account at a later point in time through our app. Other tasks include: - Work directly with local businesses to help them advertise on the GettinLocal mobile platform. - Contact small business owners via email & phone to determine their mobile advertising needs and encourage them to claim their GettinLocal business account. - Learn how to prospect merchants via phone. - Join team meetings where GettinLocal presents analytics on website traffic, social media analytics and marketing conversions. - Success will be measured by achieving established monthly targets for creating new business profiles and soliciting the associated businesses to claim their business. Primary point of contact: Kim Leung, office manager

FreshFind - Branding, Content Creation, & Marketing

Intrapreneurship Project Title: Branding, Content Creation, & Marketing This project accommodates: 5 students Time commitment per student: 70 hours per student Key Project Activities Analyze our social media and website and provide insights on improvements Analyzing sales and communications strategies and providing recommendations Experiencing our current business development process and making recommendations for improvements Creating multimedia marketing materials (website content, videos, flyers, posters, social media posts) Distributing multimedia marketing materials Ideal Roles Strategist Video Creator Digital Content Creator Copywriter Social Media Marketer Designer Final Project Deliverables Formulating marketing standards for the brand Videos/graphics/copywriting for the website Videos/graphics/copywriting for social media Physical content creation (flyers, posters, etc) Distribution of content (social media posting, digital marketing, putting up flyers/posters, etc) Project Mentor Name: Michael Mastrella Additional Information Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We are looking to more effectively engage and communicate with new customers, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include: How do new customers discover us? What messaging works most effectively when reaching out to new customers? Does our digital marketing strategy communicate our brand effectively? What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for? What multimedia materials can be created for the website to make it easier to understand the brand and our offering? What can be improved in our on-boarding and support processes to retain businesses and ensure their success? What can be improved in our sales funnel to improve conversion and increase purchases through the platform? What are some additional up-sell opportunities to increase revenue streams for our business? We look forward to working with you and growing together!

Hermay Labs Corporation - Marketing + Business Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Hermay Labs Corporation is a high-tech chemistry laboratory in pursuit of creating innovative technologies and products to enhance various Canadian industries. One of Hermay Labs’ current initiatives is the extraction, purification and chemical modification of vitamin E from canola oil. Canola is one of the most widely grown crops in Canada and has a large production volume when compared to other grains as its oil is recognized to be the most popular cooking oil. To increase the application potential of the canola production industry, Hermay Labs will focus on using vitamin E recovery as a tool to expand the market, discovering new possibilities within the current oil production process. This initiative presents new molecular modifications to serve the scientific community and to increase nutritional benefits to the general populace. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 2-3 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market study Literature search Business development IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Research Assistant Business Associate FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Comprehensive business reports Literature Review PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: John Yao

GlüxKind - Marketing Strategy & Brand Design Guide

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: At GlüxKind, we are a passionate and fun group of people, working hard to bring innovation to the baby industry. As two of our co founders became new parents the idea was born to innovate one essential piece of equipment - the baby stroller. Bringing together Artificial Intelligence, Machine Learning, Mechanical and Electrical Engineering, Software Development and Product Design, GlüxKind offers a wide range of opportunities. Combining all these disciplines, our goal is to build an autonomous stroller that will keep babies safe, and in turn their parents happy. We’re looking for the brightest minds to join us on this incredible journey along the sidewalks of this world, in the pursuit of bringing safety to parents and their little ones. In order to do that, we need to get in front of as many parents as possible, get the word out that there is a new kid in town (our smart stroller Ella) who they should definitely meet. This project is intended for a student business and design team to refine our marketing strategy and develop a design guide based on our current design ideas. Both the strategy and the design are crucial to attracting our target customers and you as a member of the student team can have a big impact on achieving this goal. A highly successful Intrapreneur looks something like this: Excited to build a global success story with us, from the very beginning. Working for a start-up requires flexibility, resilience, and resourcefulness. You understand that people are everything. You’re collaborative, optimistic and you listen to understand, demonstrating kindness and empathy in all interactions. You’re not satisfied with “good enough” (just like parents when they are shopping for their newborns) You love to experiment, try new things, and drive improvements. It’s not enough for you to know the what - you need to know the why! You are energized by challenging problems and are persistent/resourceful in your efforts to solve them. You are highly motivated, proactive, comfortable with change and ambiguity. You have a humble, team-player attitude and are ready to pitch in wherever you are needed most. You are well articulated, your phone/virtual and written presence conveys confidence and charm. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: A | Review our marketing goals and develop a marketing and communication strategy B | Create a design guideline for any external communication including website design, social media posts, Newsletters etc. C | Research and create effective content that focusses on parenting and technology enhanced baby products including identifying strategic partnerships IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Communication Specialist Marketing Strategy Associate SEO Specialist Social Media Expert Visual / Web / UX/UI Designer Creative Writers FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A | Marketing Action Plan and Timeline, Communication Plan B | Design Guidebook including templates C | min. 5 Blog posts + List of strategic Partnership Opportunities

Collective Interchange - Knowledge Sharing Through Social Media

PROJECT DESCRIPTION: This social media project sheds light on the challenges that radicalized people may face due to existing systemic barriers. Also we will highlight issues such as gender/race equality, women's economic wellbeing, diversifying workplaces, etc. Collective Interchange is a non-profit community service co-operative dedicated to meeting community needs through innovative and cost-effective solutions. It chooses partnership not competition to fill gaps and strengthen the good work being done everywhere. Together we are stronger! In 2015, our team formalized its long-standing value-based partnership under the Collective Interchange umbrella. With this new look, we continue working in collaboration with new and existing networks to generate efficient and creative results. Our team’s collective efforts have impacted stakeholders throughout Newfoundland and Labrador and elsewhere in Canada. This is a great project for students to prove their digital marketing expertise, gain hands-on experiences, and build up their resumes. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creating resourceful contents aligned with the mandate of our organization Outlining the highlights of our organization's projects Creating blog posts on topics including gender equity, GBA+, gender wage gap, radicalized people in business, systemic barriers faced by underserved people, human rights advocacy, etc. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS: * We’re excited to work with students who can help us not only brainstorm but also execute a strategy to help us communicate our mandate with people, and make them familiar with what our organization that strives to bring economic sustainability to the community through the cooperative model that we create and suggest. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed resourceful contents Completed blog posts

Platinum Floral Designs - Building Online Brochure

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Work with one of Victoria, BC's leading Event Floral Boutique. We are looking to team up with a creative individual who likes to create virtual online content such as an online magazine presentation to showcase to all our venue partners as well as future clientele. You will create a layout via Canva. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creating content that flows with our branding - fonts, colours Inserting portfolio images Create a unique marketing tool for vendors and new clientele Zoom meetings to discuss our brand Content writing IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Working with Canva templates/ creating custom graphics Graphic design FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: An online magazine which can be sent via email

Sonical.ly - Marketing/Growth Team

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Sonical.ly is an early stage gaming and education tech startup whose mandate is to make music creation easily accessible to everyone. The company was founded by Juno Award winning K-pop music producer/product designer/educator Elmo Chong and K-pop songwriter/developer/designer Andrew Choi, who are spearheading an exciting new phase of iterative growth towards product market fit. To elevate successful outcomes, Sonical.ly has enlisted an elite board of advisors that are accomplished experts in AAA gaming and Venture Investing . These advisors include: Charles Huang: Music game legend and founder of the Guitar Hero franchise. Jungwon Hahn: Former Managing Director of Blizzard Entertainment. John Kim: Silicon Valley Venture Capitalist for Amasia . The ideal candidate will have a love for music/games, possess a diverse marketing & growth skillsets and have a natural empathy to help solve real pain points for potential users. This person is patient, has excellent time-management skills, and practices an effective communication style. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Digital Marketing Strategic Growth IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Support the execution of performance marketing campaigns Drive optimization and success of project growth Work with leaders to drive project growth and knowledge sharing Manage the day-to-day aspect of all email marketing initiatives, including but not limited to the creation and monitoring of messages, segments and workflows. SEO/SEM/Social Media Strategy Planning & Implementation Tracking KPIs and producing useful reports for management and clients Talking to Users to gather feedback and discover pain points. Content Marketing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Sonical.ly Brand Awareness Campaign Social Media & Community Member Growt h

CueCalm - SEO Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Join our cue calm family! If you are passionate about health and wellness and interested in working in a growing start-up environment with two (awesome) female-founders - this might be the perfect role for you! We are currently looking for a SEO analyst with a can-do attitude and a willingness to learn and adapt as the needs of the business change. Have fun working in an ambiguous environment and experiencing a growth of a small business here in Toronto! We always have fun brainstorming new ideas, collaborating with likeminded & talented individuals and always learning :) KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Actively participate in keyword research, demographic research, content research and analytics of website Develop internal website pages utilizing best practice methodology for web layout, content placement and calls to action Update website content to align with SEO strategy and best practices Produce ideas for product titles and key feature points, with SEO and Site Search in mind Strategize and oversee new content generation initiatives Improve SEO performance and manage its maintenance Perform ongoing keyword discovery, expansion and optimization Website Monitoring & User Analysis IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* SEO Analyst Content Optimization SEO Strategist SEO Marketing Manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Developed and implemented effective search engine optimization strategies Link Cleanup Successfully suggested top 10 keywords in the wellness industry

Instratify - Brand Launch Intrapreneurship

Ash & Green is a DTC (“direct to consumer”) brand that makes going plastic-free in bathrooms and kitchens easy and chic with just-add-water cleaning and personal care products. Our first product is a solid shampoo bar, which is shipping to customers in early 2022. Let's kill the planet less! The brand is a big part of the Ash & Green strategy. We're being very purposeful to build a mission-driven brand completely driven by the community. This means no ad spend. Sustainable growth all the way!. Project Goal --> Help Ash & Green run a successful pre-launch campaign on Kickstarter. Sub-Goals: Identify a list of 1,000 micro-influencers and content creators across a range of niches including sustainable living, hairstylists, fitness junkies, clean beauty, home decor, and ethical fashionistas. Identify a smaller list of journalists for an earned media campaign and engage with them meaningfully. Social campaign assets — create Tiktoks + Instagram reels, stories, and grid posts teasing the Kickstarter campaign and for use during the Kickstarter campaign. The focus here will be on video, especially filming and editing original short-video clips with a smartphone. The goal would be to create 15-20 15-second video assets + supporting Instagram stories. Experience as a content creator yourself on TikTok/Instagram would be great even if it's personal, not business. Help create launch video — the most important aspect of any Kickstarter launch is the Kickstarter video! Following a similar format to Dollar Shave Club's or Purple's or Poo-Pourri's viral video, our goal is to create an infotainment-style launch video people enjoy watching and want to share. This would involve helping write the script, filming original clips, sourcing b-stock footage and background music the project partner employer will purchase, and editing the whole launch video together. Support and help grow the community — create on-brand social content for Instagram and TikTok. Engage with the community on Instagram and TikTok daily or every other day authentically through comments, likes, and DMs frequently throughout the week. No bots or tools. We do everything manually. Ideally, you are interested in one or all of these niches mentioned above in #1. If you're a content creator yourself, aspiring content creator, or aspiring entrepreneur, learn influencer marketing from the brand side and how to run a proper Kickstarter pre-launch campaign. Learning influencer marketing is becoming increasingly important for any consumer company as attention continues to diffuse from the few (e.g. old school TV networks and newspapers) to many (individuals).

Transform This - Design Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We’re building a thought leadership platform called ‘ transform this ’ to accelerate transformation and innovation ROI for businesses. We accelerate path to C-Suite positions for our community members. We are looking for a diverse team of students to work on this project. If you are design and innovation obsessed, read on... At 'transform this', we host live and on-demand virtual workshops for a global community. transform this Values: - Building and sustaining holistic ecosystems for the seven future generations - Unbiased focus on supporting resilient people, teams, businesses and economies - Cross-industry trends - Enabled by latest research and innovation - Inclusive and diverse, on purpose - Authentic and collaborative KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Women and undergraduate business/ technology students are especially encouraged to apply. All work will be performed remotely with periodic meetings with the leadership team Reviewing the entire website and designing mock screen designs for a new mobile app based on website experience IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Project manager Designer Analyst Researcher FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Designs for an app, screen-by-screen showcasing the flow, using company colours IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 4 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Gunjan Syal EMAIL ADDRESS/ADRESSE E-MAIL: gunjan@goemerald.ca

Marketing and Event Assistant - Level Up

The Marketing & Event Assistant will work directly with the CEO and Founder Sharon Bonner as the company pivots to coordinating virtual and hybrid events. The intern will work with Sharon to plan the virtual events and be directly supervised by Sharon. In addition, Sharon is starting her own consulting business and the intern will be working with her to develop the consulting website content, marketing strategy and business offering. The intern will asked to perform market research to define the target market for consulting clients. Sharon has also created a new business www.caringconnections.ca and will be looking for marketing support on how to promote her cards in 2022.

Website Development to Launch - Level Up

Website Development to Launch - Level Up 1.5 The Website Developer will work directly with the CEO and Founder Sharon Bonner as Sharon launches a separate service offering of Event Consulting. The student will work with Sharon to plan and build the new website and be directly supervised by Sharon. The student will be working to develop this website and the internship will include some of the tasks below depending on the skill set of the intern. - Plan the page structure architect - Develop a site template theme - Build the website / programming where necessary (10 – 20 pages) - Upload and format your own content - Choose and download apps - Install an e-commerce feature with an e-store - Integrate videos into the website - Include a blog - Include a Portfolio section - Preview and test website - Publish website on the internet - Optimize the website SEO Once the students are selected, we will make a work plan based on the students skill set.

Environmental Impact Analysis - ReInvestWealth Inc.

PROJECT DESCRIPTION: ReInvestWealth in an online platform designed to help Canadian businesses automate accounting and make better business decisions. We are a team of 4 (2 accountants and 2 software developers) and we love to work on innovative ideas. The Environmental Impact Analysis project is an exciting idea that consists of analyzing financial business data and evaluating the environmental impacts of the underlying data. KEY PROJECT ACTIVITIES: Analyze and categorize financial transactions using data analytics tools such as Pivot Tables and Data Studio. Perform market research to determine the most useful ESG metrics for small businesses. Evaluate and present the environmental impact of small business activities. IDEAL ROLES/RESPONSIBILITIES: The ideal candidate is comfortable using Google Sheets / Excel and has a business mindset. The person is also passionate about reducing negative environmental emissions. Data analysis experience is not required and will be taught on the job. FINAL PROJECT DELIVERABLES: The final deliverable will consists of a report and presentation on the environmental impacts of small businesses. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED : EN All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5 PROJECT MENTOR NAME: Behdad Karimi Dermeni, CPA EMAIL ADDRESS: b.karimi@reinvestwealth.com

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market. Our target market includes; international students looking to transition to work permit or permanent residency in Canada, Canadian citizens, or Permanent Residents looking to sponsor or support applications for their family or friends overseas. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Preference will be given to students with the following skillsets Strong written communication skills to help with the creation and publishing of blog contents An understanding of SEOs to help with getting blog and media content to the right audience.

Rise Concepts - Digital Marketing

PROJECT DESCRIPTION: You will work directly with the co-founder and CEO to support all digital marketing channels which will include: paid ads search engine optimization (SEO) social media partnerships website UI/UX content creation both written and video. Before starting, we’ll work with you to better understand which of these channels are a good fit. IDEAL ROLES & RESPONSIBILITIES: Responsibilities and roles can include but are not limited to: Planning, development and execution of paid digital marketing ads on facebook, Instagram, google shopping, google ad words, pinterest, and tiktok Create content and implement social media strategies through channels: instagram, tiktok, pinterest, red, Improve google SEO through keyword research on-page optimization, and backlinks Support Shopify web design and optimization elements Improve google presence by creating written content for linkedin, blogs, reddit, and quora Measuring and reporting performance of all digital marketing campaigns and assessing them against goals (ROI, CPC, CTR, etc) Idea generation for social media strategy

Collective Interchange - Knowledge Sharing Through Social Media

PROJECT DESCRIPTION: This social media project sheds light on the challenges that radicalized people may face due to existing systemic barriers. Also we will highlight issues such as gender/race equality, women's economic wellbeing, diversifying workplaces, etc. Collective Interchange is a non-profit community service co-operative dedicated to meeting community needs through innovative and cost-effective solutions. It chooses partnership not competition to fill gaps and strengthen the good work being done everywhere. Together we are stronger! In 2015, our team formalized its long-standing value-based partnership under the Collective Interchange umbrella. With this new look, we continue working in collaboration with new and existing networks to generate efficient and creative results. Our team’s collective efforts have impacted stakeholders throughout Newfoundland and Labrador and elsewhere in Canada.

Marketing and Event Assistant - Level Up

The Marketing & Event Assistants will work directly with the CEO and Founder Sharon Bonner, as the company pivots to produce a variety of in person, virtual and hybrid events. The interns will work with Sharon to plan the events and be directly supervised by Sharon. All stages of the event planning process will be covered and the work will vary from planning critical paths, to venue search to brand design. In addition, Sharon is starting her own consulting business and the intern will be working with her to develop content for all sorts of marketing; social media marketing, writing blogs, creating newsletters and reaching out to industry publications to promote her consulting services. The main goals are to produce events and market the new consulting business.

Graphic Design Assistant - Level Up

The Graphic Design Assistant will work directly with the CEO and founder Sharon Bonner, and the Social Media and Graphic Design lead, as the company continues to increase its social media presence and develop its brand image in the events industry. The intern will also work with the Social Media and Graphic Design Lead to develop and design external facing graphics for social media, and communications. The intern will create social media visuals for at least 5 social media channels (Instagram, Facebook, Twitter, Linkedin, and Pinterest) including reels, carousel graphics, static posts, blog banners and more while being directly supervised by the department lead. All stages of the graphic design process will be involved, and the work will vary from planning and creating the most engaging and trendy graphics, to brand design. The main goals of this project are to market the new consulting business with on-brand visuals and develop design assets for the company.

Social Media Graphic Design Assistant - Level Up

The Graphic Design Assistant will work directly with the CEO and founder Sharon Bonner, and the Social Media and Graphic Design lead, as the company continues to increase its social media presence and develop its brand image in the events industry. The intern will also work with the Social Media and Graphic Design Lead to develop and design external facing graphics for social media, and communications. The intern will create social media visuals for at least 5 social media channels (Instagram, Facebook, Twitter, Linkedin, and Pinterest) including reels, carousel graphics, static posts, blog banners and more while being directly supervised by the department lead. All stages of the graphic design process will be involved, and the work will vary from planning and creating the most engaging and trendy graphics, to brand design. The main goals of this project are to market the new consulting business with on-brand visuals and develop design assets for the company.

Create Brand Manual for Play Forever

The goal of this project is to create a brand manual for Play Forever, a non-profit organization providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. The brand manual should include the organization's mission, vision, values, and brand identity. It should also include guidelines for how to use the brand identity in marketing materials, website design, and other communications.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Will2Well Work Anniversary Event Project

The goal of this project is to create a project management plan for an event that is happening on July 7th 2024 at the banquet hall for Will2Well's work anniversary. This event is open to all clients and vendors. The project should include tasks such as: - Researching and selecting a venue for the event. - Developing a budget for the event. - Creating a timeline for the event. - Developing a marketing plan for the event. - Coordinating vendors and suppliers for the event. - Developing a plan for the event day.