Recruitment Video Production

We want to set our organization apart from the competition with two vibrant, informative, catchy, compelling recruitment videos one for our clients ( companies, employers) another one is for job seekers in Canada. We would like students to script, produce, and edit a video that highlights our organization's culture and encourages new clients and applications. We a new recruitment firm and we headhunt/ source on behalf of our clients. We think this project could include the following stages: Two Script pitches directed at two audiences (Employers and job seekers) Why should employers trust us? Why should job seekers trust us? What are the advantages and benefits of using our recruitment services? Script approval Filming scheduling Post-production

Mobile App UI / UX Design & Prototype

We would like a group of students to design an MVP mobile application for our new product. Product details: We want to provide the ability to make an additional income stream to anyone working at a company today simply by providing referral services to job seekers. Today most companies offer incentives to employees in order to refer job seekers to the job openings they have. Referral works most effectively for companies as they cut on the hiring cost, job postings cost, recruitment efforts, or services cost, onboarding is much easier and faster with referred employees versus employees who have zero contact or knowledge about how to navigate the company culture and politics. Our platform will help especially people who don’t have family or friends in their line of business or newcomers who have absolutely no one to provide such help to them, or simply anyone seeking to increase their visibility and hiring chances.

Recommendation Engine Development

The main problem we are trying to solve here is to enable users to apply for jobs faster, by understanding the user behavior, we want to recommend the closest job titles to their CV, and based on the selections made in the past, we can learn a pattern of behavior. for example, the type of companies (size, industry), location, language, salary range, job title,etc. We would like you to create a recommendation engine that has pattern recognition based on a combination of keywords, using different algorithms to get the closest match. This will use a supervised learning Given a user, return a list of recommended job descriptions The recommendations should consider the past combinations of selections, research, and clicks The recommendations should consider job descriptions that are viewed by other job seekers that are similar or resemble the given user The recommendations should consider how the user has rated past job descriptions, based on our 5-star rating system

Video Content Creation - Voice Over Scripting

Our organization wants to create a simple marketing video using images that we already have ( we are open to purchase ones that will give our company a better brand image and quality). We would like to collaborate with students to help us tell a compelling story through this video. Based on our desired outcomes and the selected images, we would like to collaborate with students to design, record and script /record a professional voice over.

Press Release Creation

We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us. Students should be prepared to: Help us refine our story to something compelling and news-worthy ( about us on our website, and social media) Write up press releases around multiple news-worthy stories ( products, sucess stories with job seekers, and copmanies) Identify media outlets that are most beneficial to us/most likely to pick the story up Secure media exposure for our organization

SEO and Social Media Strategy

Our Company has two products and we are looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as <insert tools your organization is currently utilizing> Define which tools we should use for SEO content evaluation or keyword/tags development.

UI/ UX - Web development- FOR A Waste Management Software

We would like a new responsive website/APP design using figma for our organization. Design the user interface users role: Super Admin admin Supervisor ( restaurent manager) User ( staff) Admin portal. order Management payment/billing/invoice/refund Kitchen Order queue ( monitoring, performing, serving) onboarding of new restaurant or catering business owners login/signup ( authentication)/ reset and forgot password) account setup/ profile setup Reservation system and booking/calendar global/local search with filters in each page main UI KIT design to standardize the design Waste Management Center. chat notifications, inventory management, email templates. tags

Product Launch Strategy

Details : We are in the development phase of two SaaS products, We would like to start working on the marketing Launch Strategy. For both products, we aim to have a soft launch to test the water, then an aggressive launch strategy. Currently, the budget we are working with is very limited and shy ( 10k for each product). Dedicated to marketing ( ads, campaigns, animated video, content creation, ...) We need a lot of help as one of the products are B2C and B2B ( job board platform). the second product is purely B2B. Hence the marketing strategies are different. We use ZigmaSocial for publication on Facebook, Insta, Twitter, Linkedin, and Telegram. They also have youtube. We do not have any content for Youtube yet.

Development work -FOR A PRODUCT RENTAL MARKETPLACE

We would like a new responsive website/APP design using figma for our organization. Design the user interface users role: Admin product seeker product provider Admin portal ( web based), user portal mobile app ( responsive web app) , product provider portal. shopping cart Store management payment/billing/invoice/refund order placement and process ( wizard) onboarding of new users login/signup account setup/ profile setup booking/calendar global/local search with filters main UI KIT design to standardize the design Gamification/ referral. messaging or chat notifications, inventory management, email templates. ...etc Build our application ( mobile and responsive web application) MVP version - Phase 1 Based on the design that would be provided. Angular, Java, Spring boot, microservices, docker, kubernete, postgresSQL. Spring security, stripe, API integration.

UI/ UX DESIGN-FOR A PRODUCT RENTAL MARKETPLACE

We would like a new responsive website/APP design using figma for our organization. Design the user interface users role: service seeker service provider Admin poertal. shopping cart payment/billing/invoice/refund order placement and process ( wizard) onboarding of new users login/signup account setup/ profile setup booking/calendar global/local search with filters main UI KIT design to standardize the design Gamification. messaging or chat notifications, inventory management, email templates. ...etc Note a user can be both a service provider and a consumer. We need to UI KIT, components design, standard guidelines for the developers when it comes to the use of the ui kit. We would like to work with students to design the platform using their fresh and creative outlook to help us standout and be unique. We appreciate minimalistic clean easy or simple design. Students should be prepared to: Conduct a needs analysis to determine which features and requirements is most suitable. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully fledged wireframe with specs and details as well as the UI KIT and standard component details.

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for 3 marketing students or teams. https://www.targetcatcher.com/ We are launching our first product that consist of multiple components one segment is B2C and another one is B2B. The primary focus for the student will be: Branding - Conduct a full competitive analysis and assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand using SWOT analysis; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend strategies and plan for our advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Product Launch Strategy- SaaS product and B2C product Launch strategies to achieve our customer acquisition objectives. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Market Reach - to be able to onboard users and traffic towards our solution. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with surveys and interviews for market research, outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (google sheet or excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. video or photo content. We will plan to communicate with our virtual intern(s) using these communication tools: ( email, zoom, google meet, asana for project management) Primary contact : Mouna Rhioui, CEO of the company